Recognition & Awards
Selestial Soap's Outdoor Extreme Laundry Soap given great review on Examiner.com. Click here to see full review.
Selestial Soap Named PTPA Media Go-Green Award Winner
Selestial Soap featured on Today's Parent
Selestial Soap featured on BabyZone.com - Mom-Tested: Great Green Gear for Babies, Toddlers & Moms
Selestial Soap review on Fiesty, Frugal & Fabulous.
The word is getting around! Selestial Soap launched our new packaging, logo and website in January, 2009. Here's what the press had to say.
Products to Watch in 2009 -
"Jim Legato and Ruth Smith may be on to something. They have created an all natural, non-sudsing, hypoallergenic liquid laundry detergent called “Selestial Soap” that’s marketed with a timely theme: “Saving the Planet within Your Budget.” The soap is currently being sold at Eastfield Laundry, but they are in the process of getting distribution set up to grocery store outlets. The detergent will cost significantly less than competitive natural products, such as Seventh Generation. Maybe the perfect detergent for all those new, green-collar jobs to come?"
Selestial Soap was featured on Northern Michigan's CBS Affiliate as part of their Project Green Report
January 7, 2009
Selestial Soap now available at all Olsen's Food Stores in Northern Michigan
We are happy to announce the addition of 50 and 100 oz Selestial Soap to the shelves of all Olsen's Food Stores in Northern Michigan.
National Press Release Celebrates the Launch of Selestial Soap
New All-Natural Laundry Detergent Launched by Selestial Soap
TRAVERSE CITY, Mich., Feb. 17, 2009 — Consumers looking for green cleaning products have a new alternative for their laundry detergent needs. Selestial Soap has launched a new liquid laundry detergent that contains all-natural ingredients. The product is hypoallergenic and non-toxic for the environment and does not contain phosphates, sodium laureth sulfate, perfumes or dyes. “Not all ‘Natural’ products are the same,” said Ruth Smith, co-owner of Selestial Soap. “Many still contain irritating ingredients, leave behind residue on fabrics or simply are not effective.”
Selestial Soap’s non-sudsing formulation rinses cleanly so that no residue is left behind to irritate your skin, or damage fabrics or machinery. The detergent is effective in all water temperatures and is recommended for both traditional and high-efficiency washing machines. “High-efficiency machines use less water,” said Smith. “Detergents that create suds or leave residue behind can damage those machines and cause costly repairs. Residue left behind on fabrics can cause skin irritation, attract dirt and grease, and affect the fabric’s breathability.”
Selestial Soap was developed after Ruth and her business partner Jim Legato looked for green products to use at Eastfield Laundry, Legato’s Laundromat located in Traverse City, Michigan. They were unable to find an environmentally friendly detergent that cleaned effectively and was priced competitively with traditional detergents. “We decided to come up with our own formulation so that everyone could afford to do their part for the environment,” said Legato. Selestial Soap’s motto is “Saving the Planet Within Your Budget.” A 50-oz bottle of Selestial Soap retails for $7.79 while a 100-oz bottle is $11.99. Both sizes are available individually and in case packs at the company’s website, http://www.selestialsoap.com. 5-gallon pails are also available for commercial applications.
Photo: http://www.ereleases.com/pr/2009-SelestialSoap.jpg
For more information about Selestial Soap, visit the website, http://www.selestialsoap.com, email sales@selestialsoap.com, or call 231.944.1431.
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