Posted on 5th Feb 2010 @ 10:30 AM

Selestial Soap Honored by Corp! Magazine with Going Green Award

(Traverse City, Michigan – February 2, 2010) – Selestial Soap, LLC, was honored January 26^th as one of Corp! Magazine's "Going Green" award winners. The award recognizes Selestial Soap for their success in formulating 100% natural cleaning products and support of eco-friendly business practices.

Corp! Magazine provides features, news, and profiles with a Michigan emphasis to inform, intrigue, and entertain business owners and top level executives. Because environmental issues are so prevalent today, Corp! began the Going Green program to recognize companies and individuals who have demonstrated exemplary efforts in eco-friendly initiatives including air quality, green building/business practices, and environmental stewardship.

Selestial Soap’s Natural Laundry Detergents are mixtures of natural ingredients formulated to effectively remove even the toughest stains in cold, warm or hot water washing. The non-sudsing formulations rinse cleanly without the residue left behind by conventional detergents that can irritate sensitive skin, affect the appearance of clothing, or contaminate High Efficiency Washers. In 2009, Selestial Soap introduced concentrated refills for 100 oz bottles that reduce the environmental impact of the product line. The company also launched Outdoor Extreme Laundry Soap, a super-concentrated formulation that is designed to meet the specialized requirements of hunting, tactical, military and athletic clothing.

“Our goal is to create products that are not only completely natural and safe for the environment, but that are also effective cleaners that consumers can afford to use everyday,” said Ruth Smith, owner of Selestial Soap. “It’s an honor to have our efforts recognized by Corp! Magazine.”